2010 November Archive - Redding, CA Photographer | Amy McMaster Photography

Month: November, 2010

AMP Black Friday through Cyber Monday Sale!!

November 26, 2010

I wasn’t sure I was going to do this until this morning. But I’ve had so many requests these past few months- I thought it would be a lot of fun!

I’ll keep it short and sweet. But please please read carefully.

Buy My Store for $100. Over $420 worth of actions and Lightroom presets!

50% off any ANY AMP purchase (except the Buy My Store deal).

Now that’s a cool sale right? 😀

So here are the DETAILS:

Buy My Store $100

After purchasing “my store”- a special code will be sent to you via email within 24 hours. At that time you will be able to get everything you want from my store. IF you want the code sent to an address different than your default Paypal address- please include that in the Paypal notes section when you buy ok? Otherwise look for the code in the email address associated with your Paypal account.

Buy MY Store


Add to Cart

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Here is a snazzy half off your purchase discount code for 50%!!

Get 50% off your entire purchase using the code: amp5ooff

(altho it looks like two o’s the code is actually “amp 50 off” all squooshed together. do NOT copy and paste the code- please type it out.) Code is not applicable for the Buy My Store deal.

I’m one of those people up at the crack of dawn with their Dutch Bros coffee searching out deals- so to all my fellow Black Friday shoppers- good morning! 😀

AMP Black Friday through Cyber Monday Sale!! · November 26, 2010 · 5:59 am · Specials


  • Photography vendor Black Friday sales. · Posted November 26, 2010 at 9:49 pm · Link · Reply

    […] McMaster Photography, AMP Actions, is offering 20 “Buy My Store” sets for just $100!! She has gorgeous PSE/PS actions and ACR/LR presets. Snatch up that deal if […]

  • Lovella · Posted November 27, 2010 at 9:18 am · Link · Reply

    Thank you for the quick response! Just wanted to say I LOVE your actions and work!
    Happy Holidays!

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Lightroom Freebie | Haze It | Lightroom Preset

November 19, 2010

*please remember all my presets are currently made for RAW images. they can be applied to jpgs but the effects are very strong and may require heavy tweaking.

Ok so not a true “haze” in the Photoshop sense. But it does a fair job of pretending to be. I wanted to share with you one of my favorite little presets that I apply over many of my presets. It does not adjust color or white balance. It does adjust tone curve, brightness, fill light, contrast, blacks, recovery and applies a little vignetting. That’s why I apply it AFTER my favorite preset (that does adjust color). Or you can just manually adjust exposure (it does not affect exposure slider), colors, color balance, temperature, calibration and whatever little things you want to adjust. Apply a Tint for more fun! Thennnnn apply my <haze it>.

Most often you WILL need to adjust this to your image. That is normal for presets. Presets are a starting point. Images are like snowflakes- no two are truly alike from artist to artist. Lighting, skin tones of the persons in the image, cameras, lenses, and even settings ALL affect the image you pull into LR to adjust.

If the image seems to have too little contrast- push the blacks and/or contrast slider. If it’s too washed out- decrease the dark and shadow sliders in the tone curve. Image looks weird in the places where the shadows are supposed to be? Then decrease the fill light slider until it looks right.

This preset will make your colors look washed a little. Not because it actually changes the colors but because it lightens the darks and shadows so much AND the fill light sprinkles light evenly everywhere in the image. And this is why it appears a bit hazy. It’s delicious to me. I love it. 😀

Here we start with a sooc image. I did crop but made no other adjustments. This is my girly pie Skye. 2 and full of sass and humor.

camera: nikon d700

lens: tamron 28-75mm f/2.8

settings: 62mm | f/2.8 | ss 1/800 | iso 640


Now here we have my sooc image and I applied my Jasper preset from my Jewels collection. Ruby looked pretty awesome too. The pink tones of Ruby made this very girly and if you move the slider warmer it makes it a warm pink- oh yum. Ope- call me a side-tracked sally sorry. On to Jasper. 😉 Jasper was the one I selected to make my sample here. Not sure if you noticed but I like warm golden images usually. 😀

I made a judgement call to not tweak it here since I knew what {haze it} would do. But just so you know- I almost always need to tweak a preset. Even my own. :)

looking lovely. i like! she kept sitting down in the wet grass. making her petti all dirty and getting leaves in her fluffy scarfy boa thing.


Alrighty. Now we’re at image #3. I took the previous image and simply applied {haze it}. That’s it. Now I didn’t want to tweak it here. But I find sometimes after applying {haze it}- I want to add more blacks or contrast and back off the fill light a little bit. I personally never move the recovery slider. I like what it does to my skin tones here and it allows me to really push the fill light and shadow sliders without having blown spots. I Don’t use the recovery slider past 30. Ever. Personal choice but after 30 skin looks weird and pasty to me. Just an Amy tidbit, I guess. :)

*Also note that if your image is greatly overexposed to start with and you end up needing to use the Exposure slider more than -.52 or so…this preset looks really weird and you may want to skip it. 😉

So here is my final. I may or may not pull it into Photoshop if I wanted to do some local burning here and there or tweak colors more (prefer to do that in PS personally). I know you can use the adjustment brush to “burn” – I just really prefer PS for that myself.


Isn’t being in the digital darkroom fun?

Download. Install. Play. Enjoy.

Thanks for trying AMP Presets!

AMP Lightroom Preset

Haze It


Add to Cart

$0.00 free

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(you can still shop around for more freebies or in my store before checking out. it’s all saved in your cart.)

Go here to see more AMP freebies!

AMP Action Store

AMP Lightroom Preset Store


  • Amarie · Posted November 19, 2010 at 3:28 pm · Link · Reply

    Thanks for your awesome freebies!

  • Denise Snyder · Posted November 19, 2010 at 3:40 pm · Link · Reply

    Thank you! Your presets are awesome… and you’re very generous with the freebies!

  • Chris · Posted November 22, 2010 at 9:19 am · Link · Reply

    Thanks for another great preset!!

  • Shari Fox · Posted December 29, 2010 at 3:38 pm · Link · Reply

    I just stumbled on your website.. and I am so loving it here. SO many lovely tid-bits!
    I just upload (Thank You very much) some of you free presets. I am so giddy with happiness. I love Lightroom. I love how you make it so much easier to move around in.

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